On November 10, 2026, OpenAI introduced Businesses in ChatGPT, allowing eligible companies to claim business profiles, maintain information and review aggregated discovery insights. Claiming does not guarantee recommendations or sales.

What is ChatGPT Business Hub?

Business Hub is an interface for claiming and managing supported business information in ChatGPT. Access depends on eligibility and verification.

What features does it offer?

FeatureBusiness use
Business profileVerify authority and update details
Product feedsProvide products, prices and availability
MentionsAggregated business mentions
Website clicksReferral interest
Discovery topicsThemes where the website is cited
Business AgentSeparate business-specific AI conversation

Is Business Hub available internationally?

Eligible businesses in countries where ChatGPT is available can apply, subject to verification. Business Agents are initially limited to eligible US ecommerce and online service companies. No general Bulgarian rollout date has been announced as of November 11, 2026.

How do you claim your business?

  1. Visit the official Businesses in ChatGPT page and sign in on the web.
  2. Open Business Hub and choose the organization you are authorized to represent.
  3. Check company and website details.
  4. Complete identity verification through Persona and any additional eligibility checks.
  5. After approval, update supported business information.
  6. Where eligible, provide product data and review insights.

What analytics are available?

MetricMeaningUse
MentionsAggregated mentionsTrack visibility trends
Website clicksVisits from ChatGPTCompare with qualified inquiries
Discovery topicsDiscovery themesFind content opportunities

Business Hub does not expose individual user conversations. Aggregated insights are subject to privacy thresholds.

Does claiming improve ChatGPT rankings?

No. Claiming does not guarantee placement, traffic or sales. ChatGPT may use other sources and make independent comparisons. Business Hub is not a paid ranking tool.

Business Hub vs Business Agent vs ChatGPT Ads

ProductPurposeLimit
Business HubBusiness data and analyticsNo ranking guarantee
Business AgentBusiness-specific AI conversationLimited initial access
ChatGPT AdsSeparately labeled sponsorshipDoes not influence independent answers

What does this mean for ecommerce?

Retailers should prioritize product-data quality. Outdated prices, unavailable items and inconsistent variants can create incorrect customer expectations. Product feeds do not replace reliable ERP and inventory synchronization.

  • Use consistent product identifiers.
  • Define the authoritative source for prices and stock.
  • Monitor synchronization failures.
  • Check discontinued products and variants.

How should websites prepare for AI discovery?

CheckWhy it matters
Clear service pagesExplain actual offerings
Accurate contactsReduce contradictions
Verifiable case studiesDemonstrate expertise
Structured dataImprove machine readability
Accessible HTML and canonical URLsReduce technical barriers and duplication

No single measure guarantees AI citations.

Frequently asked questions

Is Business Hub free?

Eligible companies can begin claiming without an Enterprise agreement or advertising account. Check separate terms for additional features.

Is Shopify required?

No. Shopify is a supported integration path, not a claiming requirement.

Can companies read customer conversations?

No. Insights are aggregated.

Can ChatGPT mention an unclaimed business?

Yes, based on publicly available information.

Are Business Agents available globally?

No. Initial availability is limited to eligible US businesses.

How can Sirius Software help?

Sirius Software develops websites, ecommerce platforms, business systems and AI integrations. We can assess website structure, product data quality and ERP or inventory integrations. Explore our AI integration and automation services.

Official sources

Verified November 11, 2026. Availability may change.