Nomination.bg is a custom online store developed by Sirius Software for the official Bulgarian distributor of the Italian jewelry brand Nomination. The platform combines e-commerce functionality with interactive Composable bracelet and watch configurators, inventory integration, courier and payment services, and marketing automation.

Customers can do more than select a finished product: they can design and preview personalized jewelry before ordering. Behind the intuitive shopping experience is a system that manages complex product configurations, stock, prices, orders and deliveries.

Project at a glance

  • Client: Official distributor of Nomination in Bulgaria
  • Solution: Custom e-commerce platform
  • Key feature: Visual bracelet and watch configurators
  • Integrations: Inventory/ERP system, Econt, Speedy, payments and marketing platforms
  • Technology: PHP, Symfony, MySQL/MariaDB, Twig

The challenge: more than a standard online store

Composable bracelets are assembled from a base and separate decorative links. The retailer needs a visual selection process that preserves component details and applies relevant pricing and promotions while remaining simple for the buyer.

The catalog also includes product variants, changing stock availability, gift options and multiple order fulfillment workflows. A conventional storefront is not enough when product personalization must work alongside sales, inventory and logistics.

The solution: e-commerce designed around business workflows

We developed a connected platform that brings together the customer storefront, administration, configurators, delivery and payment providers, and operational data. Each stage, from selecting individual components to fulfilling the order, is supported within one integrated environment.

This is the advantage of custom online store development: the software can reflect the products and business workflows instead of forcing them into standard templates.

Image from the Nomination.bg online store project
Nomination.bg project image.

Interactive Composable bracelet configurator

The defining feature of Nomination.bg is its interactive modular bracelet configurator. Customers choose a base, browse decorative links and add components to their own design. A visual preview changes with the selection so they can review the piece before purchasing.

The completed design is added to the shopping cart as a connected configuration with its component data and relevant commercial conditions. The customer sees a familiar checkout process, while the system handles the personalized order behind the scenes.

Explore the live Composable bracelet configurator.

Watch configurator and personalized gifts

A separate watch configurator lets customers select a model and compatible decorative components, respecting the characteristics and restrictions of each product.

Other features include engraving, custom messages, greeting cards, gift vouchers, pre-order requests and back-in-stock notifications. These options support the gifting and personalization workflows that are central to jewelry retail.

Product catalog and shopping experience

The catalog supports structured categories, attribute filters, product variants, image galleries, video, related products and reviews. Live search suggestions, product comparison and favorites help customers explore the selection.

Customers can check out as guests or use an account with order history and saved delivery addresses. The same system supports editorial pages, a blog, FAQs and a physical store locator. Bulgarian and English content is managed through the administration interface.

Payments, deliveries and order processing

Integrations with Econt and Speedy support local deliveries, including shipment document creation directly from the back office. The platform supports home and office delivery, in-store pickup and suitable fulfillment for digital gift products.

Payment methods include myPOS, ePay/EasyPay, cash on delivery and bank transfer. Available methods can depend on the delivery selection and type of order, connecting checkout with the retailer's operational process.

Inventory and ERP software integration

Nomination.bg is connected to the retailer's inventory and ERP software. The integration exchanges product stock availability, prices and order information, linking online sales with the business's operational systems.

This is especially important with numerous variants and the components used in personalized products. For the wider approach, see our guide to connecting online stores with warehouse and ERP software.

Promotions and marketing automation

The custom promotions module supports percentage and fixed discounts, bundles, promotional codes and Buy X Get Y campaigns. Promotional conditions can also work with configured products.

Automated workflows cover new registrations, abandoned carts, birthdays and product availability alerts. Integrations with Mailchimp, Meta, TikTok and Google Analytics 4 support product advertising, communication campaigns and analytics subject to applicable privacy and consent requirements.

Back office and content management

The administration system centralizes product and variant data, categories, orders, campaigns, customer requests, banners, blog content and information pages. It supports SEO metadata, bulk catalog operations, translation editing and delivery settings.

Role-based permissions differentiate administrative access, while activity logs help track changes. This brings daily e-commerce operations into one management environment.

Technology

The application uses PHP and Symfony, Doctrine ORM, MySQL/MariaDB and Twig. Background processes and integrations use asynchronous task processing. The architecture connects the personalized storefront, back-office functionality and external data exchange.

Results and business impact

  • For shoppers: Design and preview personalized jewelry before ordering.
  • For the sales team: Manage products, campaigns and orders from one back office.
  • For operations: Connect inventory data, couriers and payment providers.
  • For marketing: Automated campaigns, product feeds and analytics tools.

These are specific functional outcomes of the development. We do not claim unverified revenue increases or cost reductions.

What this project demonstrates

Nomination.bg illustrates our capabilities in custom e-commerce development with specialized business logic, including interactive product configurators, inventory and ERP integrations, logistics and marketing automation.

When off-the-shelf systems cannot accommodate critical workflows, a tailored software solution may be a better fit.

Need a custom e-commerce platform?

Sirius Software develops custom online stores, product configurators, ERP integrations and sales automation. Explore our e-commerce development services and discuss your project with us.